TheAimes

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Curating Dreams

Saudi Pavillion
La Biennale di Venezia

Saudi Pavillion
La Biennale di Venezia

About the project

The Teaching Tree is an ambitious large-scale installation by Muhannad Shono at the 59th International Art Exhibition which explores themes of creation, regeneration, nature and mythology.

The Teaching Tree is an ambitious large-scale installation by Muhannad Shono at the 59th International Art Exhibition which explores themes of creation, regeneration, nature and mythology.

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  • Location
    Venice | Italy
  • Duration
    23.04 – 27.11
  • Client
    MoC

Curated by Reem Fadda with assistant curator Rotana Shaker

Part of the most important arts event in the world.

Scope of Work

Project Management
Artist Liaison
Content production
Collateral & Publication
AV & Technology
Event Management
Operations

Scope of Work

Project Management
Artist Liaison
Content production
Collateral & Publication
AV & Technology
Event Management
Operations

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2022

Commissioned by the Visual Arts Commission

The Saudi Pavilion at the 59th International Art Exhibition – La Biennale di Venezia presents the artist Muhannad Shono

The Saudi Pavilion at the 59th International Art Exhibition – La Biennale di Venezia presents the artist Muhannad Shono

The Teaching Tree by Muhannad Shono is a large-scale installation covered in dried and painted palm fronds and animated by pneumatics; the ambiguous form pierces through the length of the space and intermittently expands and contracts as if breathing. This work emerges from the artist’s investigation of ‘the line’ and its dichotomous potential for both creation and destruction. Shono’s practice is driven by his rejection of rigidity and his questioning of truths and ontologies as embodied in the power of the line. In The Teaching Tree, Shono builds upon the fundamental impulse of his practice, responding to personal experience, tradition, mythology and the natural world with his exploration of the line and its (re)generative potentialities. It also transmits a message of wisdom – the tree grows as a statement of resilience in the face of the forces that attempt to limit its potential.

TheAimes was perfect for this project, positioned between the Middle East and Italy with the requisite skills and experience to manage a logistically complex crossover of cultures and artistic worlds. We were responsible for managing an entire team of artwork producers, content developers, translators, suppliers and designers as well as operations and logistics teams – all the while keeping the project thoroughly aligned with the curatorial concept and artist’s vision.

We met the challenges – tight time constraints, international scope, COVID restrictions and the strictures of prestigious arts events like the Venice Biennale – with smooth team coordination, clear communication and our decades of collective experience. The result was a well-coordinated and highly impressive art installation, with extremely well-attended opening events and live broadcasts (featuring curators and artist), as well as popular high-end collateral and city-wide branding that increased the recognisability and reach of the Saudi Pavilion – a remarkable outcome for a unique, valuable project.

@TheAimes

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