TheAimes

Projects

Noor

Basmoca
What Lies Within

About the project

A groundbreaking array of artworks by some of the most significant Saudi Arabian artists of the last two decades, astonishingly displayed in the remarkable mirrored Maraya Hall building at AlUla.

‘ 22

  • Location
    AlUla | KSA
  • Duration
    10.02 – 30.03
  • Client
    RCU

Basmoca
What Lies Within

About the project

The historical exhibition Light Upon Light includes 30 masterworks of light art divided into four sectional “rays” that survey light as an artistic medium.

‘21

  • location

    KSA | Riyadh
  • Duration

    18.03 – 12.06
  • Client

    RCRC

From the private collection of Basma AlSulaiman

A stunning selection of Saudi artwork.

Scope of Work

Exhibition Design
Artist Liaison
Production
Content Production
Project Management
Visitor Experience
Collateral & Publication
Videography & Photography
Operations

Shadia Alem
The Black Arch, 2011
Flat solid black ellipse, reflected mirrors, sound, light, stainless steel.

Shadia Alem,
Rashed AlShashai,
Musaed AlHulis,
Maha Malluh,
Zahrah AlGhamdi,
Saddek Wasil,
Adel AlQuraishi

Shadia Alem

The Black Arch, 2011

Flat solid black ellipse, reflected
mirrors, sound, light, stainless steel.

02.10.2021

Art Dubai appoints new international director.

Shadia Alem

The Black Arch, 2011

Flat solid black ellipse, reflected
mirrors, sound, light, stainless steel.

Scope of Work

Shadia Alem,
Rashed AlShashai,
Musaed AlHulis,
Maha Malluh,
Zahrah AlGhamdi,
Saddek Wasil,
Adel AlQuraishi

Shadia Alem,
Rashed AlShashai,
Musaed AlHulis,
Maha Malluh,
Zahrah AlGhamdi,
Saddek Wasil,
Adel AlQuraishi

Shadia Alem

The Black Arch, 2011

Flat solid black ellipse, reflected
mirrors, sound, light, stainless steel.

Saddek Wasil
Neglected Faces, 2011
Tin cans on wood 7-piece installation

Saddek Wasil

Neglected Faces, 2011

Tin cans on wood
7-piece installation

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2022

A unique, holistic approach to the past, present and future.

TheAimes produced the stunning
exhibition What Lies Within, the first of a series
in AlUla celebrating the legacy of pioneering
collectors and patrons in Saudi Arabia.

2022

A unique, holistic approach to
the past, present and future.

TheAimes produced the stunning exhibition What Lies Within, the first of a series in AlUla celebrating the legacy of pioneering collectors and patrons in Saudi Arabia.

This exhibition, curated by Lulwah AlHomoud, consists of artwork from the past two decades by seventeen of the most significant artists of Saudi Arabia and its diaspora, all from the private collection of patron and collector Basma AlSulaiman.

 

The artists featured included Manal AlDowayan, Shadia Alem, Adel AlQuraishi, Nasser AlSalem, Dana Awartani, Maha Malluh, Ahmed Mater, Filwa Nazer and more; each artist selected for the exhibition has a unique, holistic approach to exploring the past, present and future, with a range of themes around heritage, identity and place. Among the most important works was “The Black Arch” by Shadia Alem, with site-specific audio and visual elements connecting AlUla and Mecca, exhibited for the first time in KSA following its debut at the Venice Biennale (2011).

 

TheAimes was commissioned by the RCU to design and develop the exhibition scenography design, full exhibition production, transportation of the artworks from KSA and Europe. We also designed and directed the lighting, AV & technology packages. TheAimes creative team designed the brand and all print assets such as catalogue, leaflets, visitor guide and tote bags, on-site installation, operations and dismantling.

TheAimes creative team designed the brand and all print assets such as catalogue, leaflets, visitor guide and tote bags, on-site installation, operations and dismantling.

 

The greatest challenges for this project were geographical – AlUla is in the middle of the desert and thus logistically challenging for transport and storage – as well as that, the venue itself was 27 metres tall and required a unique, highly specialised design to accommodate the 7000kg Black Arch.

 

In the end, the outcomes vastly exceeded the hopes of the client, with more than 10,000 visitors from all over the world and an extremely high ratio of VIPs in attendance.

@TheAimes

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