The Incense Road Experience, KSA

The Incense Road Experience celebrates AlUla’s legacy as a hub of the ancient trade route, blending history with living heritage. In collaboration with the RCU Cultural Sites management team, Aimes crafted an engaging journey through AlUla’s Old Town, where visitors learn the craft of incense making, explore a library of literary inspirations, and immerse themselves in stories of legendary figures. Through vivid storytelling, the experience transports guests into the lives of traders crossing vast landscapes to connect AlUla with distant empires.  Aimes brought this vision to life by integrating historical authenticity with modern technology and sensory elements. Each element was carefully designed to create a transformative cultural experience that highlights AlUla’s enduring significance and its vital role in the ancient world.