ilmi Experience, KSA

Ilmi is an accessible and inclusive STREAM (Science, Technology, Reading, Engineering, Art, and Mathematics) Discovery & Innovation Center designed to empower learners in Saudi Arabia—specifically children aged 6 to 16, their families, and broader learning ecosystems such as teachers. The center promotes lifelong learning by offering free-choice, layered, and inquiry-based learning experiences.

Ilmi was publicly announced in May 2023 and has since begun delivering a range of **digital and live activations to engage its audience. Its physical opening is planned for 2025/2026 at a purpose-built location in Prince Mohammed Bin Salman Nonprofit City (“Misk City”) in Riyadh.

The ilmi Science Discovery & Innovation Center plans to launch permanent and mobile experience centers to promote its brand, values, and story. The goal is to build anticipation for the Center’s opening, strengthen engagement with corporate stakeholders, and ensure a strong presence at major trade shows, while also reaching parents and educators.